Key Responsibilities

• Create engaging content for Facebook, Instagram, TikTok, LinkedIn, YouTube and other digital platforms.

• Plan, create and publish digital marketing content aligned with the marketing strategy.

• Design graphics for digital campaigns, social media, presentations and promotional material.

• Create and edit videos including Reels, TikTok videos, YouTube Shorts, promotional videos and event content.

• Write engaging social media captions, headlines and digital copy.

• Schedule and publish content using approved social media management platforms.

• Monitor comments, messages and online engagement while maintaining the company brand voice.

• Monitor digital content performance and prepare regular reports on social media growth and engagement.

• Identify new digital trends and recommend creative content ideas.

• Create digital content for marketing campaigns, promotions, product launches, events and training.

• Coordinate photography and videography for products, events and company initiatives.

• Liaise with internal departments and external service providers to ensure creative projects are completed accurately and on time.

• Support the Marketing Department with general digital marketing and creative projects.